Microsoft Announces Shop Advertisements & Other Updates

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Microsoft published its latest round of advertising item updates today.

Among the top updates is the launch of Microsoft Shop Advertisements on desktop devices.

The updates to Microsoft’s marketing items consist of:

  • Microsoft Store Ads
  • In-Market Audience Growth
  • Responsive Browse Ads Update

Let’s dive into each update and how to benefit from each as an online marketer.

Expand Reach With Microsoft Store Advertisements

If you remain in the app or gaming industry, this update is for you.

This new format will display your ad in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.

More specifically, the advertisements will show in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will appear like:

Image credit: Microsoft Ads Blog Site, January 2023 A few of the benefits of the brand-new Microsoft

Store advertisements include the following: Expanded discovery of your app or video game on additional devices Easy project setup and management within the Microsoft Ads platform Compatibility with the current UET tag to track habits To start with Microsoft Shop advertisements

  • , you’ll require to submit your brand and link store items to your
  • Microsoft Marketing account. Once approved, you can start using this format immediately. In-Market Audiences Broaden Globally This next Microsoft Marketing upgrade is for international marketers. Simply announced, the In-Market audience sectors expanded to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Require Expanded Text Advertisements While not a new update, Microsoft reminded marketers that January 31 is the last day
  • to develop or edit any Expanded Text Advertisement.

    Starting February 1, the just brand-new search ads that

  • can be developed
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. Nevertheless, you will not be able to develop or edit ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Search campaigns. Google was the very first to formally sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the official announcement, it seems that Microsoft will continue to separate its ad platform from Google by concentrating on the following: Local Search advertisements

    Marquee advertisements Additional vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Currently, vertical advertisements are readily available for the following

    products: Automotive Credit card Cruises Medical insurance Professional services Trips and activities It will be fascinating to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/SMM Panel